Episode 125: Turning a Brilliant Idea into a Profitable Business: The Story of Billie Kay Asmus
What if a solution the market never thought of is in your head?
In this episode, Billie Kay Asmus joins us to talk about how she turned a brilliant idea into a profitable business that helped her regain her freedom and spend more time with her newborn. Billie is the Founder and CEO of Repaint Studios and the creator of The Repaint Tray. In 2020, she quit her 9 to 5 and started a small business refinishing furniture; bothered by the plastic waste of traditional paint tray liners, she looked on Amazon for reusable ones. But there were none. A couple of months and several patent searches later, the first prototype of The Repaint Tray was born, but that was just the beginning of her journey.
Throughout our conversation, you'll hear all about Billie's journey, from trying to fulfill a need to thinking of a product that didn't exist, attending Venture School, learning to pitch and sell her idea, and then solving the manufacture and distribution logistics. We also talk about Billie's upbringing, the artistic gene in her family, pitching competitions, and much more.
In This Episode, You Will Learn:
About Billie's background and upbringing (3:10)
How come no one thought about this before? (6:00)
Billie shares her experiences in Venture School (11:50)
We never forget our first-ever pitch (15:00)
Billie explains what is The Repaint Tray about (22:20)
Billie's top tips for the inventors out there (31:00)